In collaboration with Buzzfeed, Jordan Peele jumped back in character as former president Barack Obama to spread a message on fake news. Jordan would end up telling viewers the importance of trusting the right media sources and making sure they have the facts in the now-viral PSA. Thanks to AI, Peele is able to show how the truth can be altered.
The video was made by Peele’s production company using a combination of old and new technology: Adobe After Effects and the AI face-swapping tool FakeApp. The latter is the most prominent example of how AI can facilitate the creation of photorealistic fake videos.