Continuing the Box Office heat, Kevin Hart and Ice Cube’s new film Ride Along is still at the top of the box office going into its 3rd week. The film with a budget of $25 million, now eyes $100 million for its total gross. For a follow up, Kevin eyes the possibility of having two back to back films at the number 1 spot, when his new film About Last Night hits theaters Feb. 14.
With Super Bowl XLVIII weekend in full swing, “Ride Along” remained strong, steering Universal Pictures into the No. 1 slot in a surprising three-week takeover at the box office.Topping multiplex sales since setting a January debut record when opening over the Martin Luther King holiday weekend with $48.6 million, the buddy cop comedy, starring Kevin Hart and Ice Cube, made $12.3 million, as it nears a $100 million domestic total, according to studio estimates Sunday. “I don’t think anyone would have seen that coming,” Paul Dergarabedian, senior media analyst for box-office tracker Rentrak, said of “Ride Along.” Despite the looming viewpoint that films with a primarily African-American cast don’t do well overseas, the domestic success of “Ride Along” could fuel its popularity internationally.