What started off as a comedic series of commercials for Pepsi has now become a solid film at the Box Office. Over the weekend, audiences were able to finally catch ‘Uncle Drew’ starring Lil Rel alongside NBA player Kyrie Irving and others. According to reports, ‘Uncle Drew’ officially gained $15.5 Million during its debut at the Box Office since first hitting theaters on June 29th. This news follows earlier reports on the film originally being expected to make no more than $13 Million in its theater debut. Congrats to the cast!
Variety says the marketing campaign-turned-feature scored better than expected at the domestic box office. The Lionsgate movie, which features NBA star Kyrie Irving playing a 70-something guy who’s great on the basketball court, had been targeting an opening of $10 million to $13 million, Variety says. In the end, “‘Uncle Drew’ racked up $15.5 million from 2,742 theaters,” the report says, making it the weekend’s No. 4 movie. As The Hollywood Reporter notes, “Lionsgate stands to profit from the movie, which cost less than $20 million to produce before marketing.”